RE:BMW CIRCULAR LAB

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Sheer Driving Pleasure

Circular Economy is our mission – and it means experiment, action and collaboration. The RE:BMW CIRCULAR LAB invites you to take the journey with us to shape the future, because it’s about the joy of common discovering of new perspectives: Challenges become invitations, borders will be opportunities, imagination becomes possibility. Change needs new beginnings. Welcome to the RE:BMW CIRCULAR LAB.

DESIGN YOUR CIRCULAR HERO

DESIGN YOUR CIRCULAR HERO

Circular Heroes designed by Milan-based Architect and Designer Patricia Urquiola. The Circular Heroes enable users to playfully familiarize themselves with the principles of Circular Design in a joyful, artful and meaningful way. Circular Design is an essential direction for the BMW Group Design Strategy: it is about rethinking everything we do. It is about circularity throughout the whole process and far beyond: new materials, new technologies, new processes and in general, new ideas.

EXPERIENCE THE RE:BMW CIRCULAR LAB

EXPERIENCE THE RE:BMW CIRCULAR LAB

Learn all about the principles of Circular Design and meet our four Circular Heroes designed by Patricia Urquiola.

BMW i VISION CIRCULAR

BMW i VISION CIRCULAR

THE PRINCIPLES OF CIRCULAR DESIGN

THE PRINCIPLES OF CIRCULAR DESIGN

Making the most of a small footprint: The Mini Vision Urbanaut

Making the most of a small footprint: The Mini Vision Urbanaut

THE GREEN PLANT: SUSTAINABLE PRODUCTION IN LEIPZIG

THE GREEN PLANT: SUSTAINABLE PRODUCTION IN LEIPZIG

RE:BMW – ANSWERS TO NEW CHALLENGES

RE:BMW – ANSWERS TO NEW CHALLENGES

BMW Group is on a path to achieving holistic sustainability.