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Sheer Driving Pleasure

18 articles for

#History

Festive season

Two generations, one shared driving pleasure

25-year anniversary

The BMW X5 through the ages

Art and speed

Hervé Poulain – the visionary behind the BMW Art Car

BMW Welt, BMW Museum, and BMW M Driving Academy

BMW Munich Experience

Wild at Art

The History of the BMW Art Cars

BMW explained

A tribute to the Hofmeister kink

50 years of Designworks

Designworks – innovation through the ages

The BMW Neue Klasse

Trailblazing a bright future for BMW

Driven by your cheers

The dawn of an electric era

BMW M legend

Jochen Neerpasch: the motorsport mentor

50 years: modernity

Celebrating half a century of BMW innovation

BMW explained

Unravelling the mystery of the BMW naming system

BMW explained

“Sheer Driving Pleasure”: the history of the BMW slogan

50 years of BMW M

7 milestones in the history of BMW M

BMW X5 generations

Age no issue: current BMW X5 meets its youngtimer forebear

A future classic

The BMW i8: pioneer, innovator and icon

Interior innovation

Eyes on the road, hands on the wheel

Classic race cars

BMW’s legendary racers