Why do we need to think more ‘circular’?

Where does a circle begin? When you’re producing an audio documentary about sustainability and BMW, there’s no avoiding the topics of RE:THINK, RE:DUCE, RE:USE, and RE:CYCLE. These are the four principles of the circular economy and, as such, also form the core elements of this audio documentary. The circular economy’s aim is that existing materials and products are maintained, recycled, repaired and shared for as long as possible. Anne Therese wants to dive deeper into how this works and how close – or how far away – BMW already is to the goal of a circular economy. What might a “circular” vehicle look like? Let’s find out.