Skip to main content

Sheer Driving Pleasure

0 min reading time

The road to Neue Klasse:

Experience the future now – With the two vision vehicles from BMW, the BMW Vision Neu Klasse and the BMW Vision Neue Klasse X, BMW is focussing on the trends of the future and showing how they can best be implemented. According to Oliver Zipse, CEO of BMW Group, three fields of action will dominate the mobility of tomorrow: electrification, digitalisation, and circularity. BMW is bringing these all together in the Neue Klasse family and thus taking on a pioneering role in terms of design, operating concept, efficiency, and sustainability.

21 March 2024

The Neue Klasse is much more than just a car or a specific concept; it is redefining the BMW brand – and, at the same time, will be more BMW than ever.
Oliver Zipse

Chairman of the Board of Management of the BMW Group

Find out everything about the BMW Vision Neue Klasse X here

BMW Vision Neue Klasse X
Welcome to the Neue Klasse Family from BMW
Read more
Video description
Video description
Departure into a new era of individual mobility

Departure into a new era of individual mobility

With the Neue Klasse, BMW is showing how driving pleasure will be interpreted in the future. Always, and now more than ever, with people at the center. Here, you will discover where the Neue Klasse comes from and which concept and vision vehicles paved the way for it.

Find out more

Our journey starts

Visions of new concepts for mobility

Meet Dee
Portrait of our digital vision
Portrait of our digital vision
Video: Introducing Dee
Watch Dee in action
Watch Dee in action
Imagine …
Driving tomorrow today 
Driving tomorrow today 
What is progress without vision?
The BMW i Vision Circular with Domagoj Dukec
The BMW i Vision Circular with Domagoj Dukec
Hidden gems
The BMW concept cars you need to know
The BMW concept cars you need to know
The BMW Neue Klasse
Trailblazing a bright future for BMW
Trailblazing a bright future for BMW

The Neue Klasse from BMW

As the BMW Vision Neue Klasse is unveiled, we explore five key questions.
BMW Vision Neue Klasse
A new perspective on mobility
A new perspective on mobility
BMW Vision Neue Klasse
A new view of the world
A new view of the world
BMW Vision Neue Klasse
A new feeling of driving and owning a car
A new feeling of driving and owning a car
BMW Vision Neue Klasse
A new way to move body, heart and mind
A new way to move body, heart and mind
BMW Vision Neue Klasse
A new clarity
A new clarity

BMW Vision Neue Klasse – A virtual exploration

The BMW Vision Neue Klasse is a new perspective on the future of individual mobility. By scanning the two QR codes with your smartphone, you can already take part in it today and virtually explore both the exterior and interior of this vision vehicle, no matter from where, no matter when.

(Instagram or Facebook app required)

The future is bright
The pioneering light concept of the BMW Vision Neue Klasse
Read more
Video description
Video description
BMW VISION NEUE KLASSE X

BMW VISION NEUE KLASSE X

Find out more

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.