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THE ART OF OMITTING: DESIGN ICONS FOR A SUSTAINABLE FUTURE

MINI and designer Sir Paul Smith have announced their second collaboration since 1999. Not only are they both British institutions with a strong tradition, they also share a commitment to continuous development and to ensuring that their products make the future a better place.
The Art of Ommitting

The two brands have always been committed to using the available resources responsibly and to maximum effect. In this new phase of their successful collaboration, the two brands will enter into a creative dialogue, working together to develop design solutions with an even stronger focus on sustainability.

For further information, please go to: NextGen

‘THE KEY TO A LOT OF THE MOST ICONIC EXAMPLES OF DESIGN IS SIMPLICITY.’

Sir Paul Smith
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