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Sheer Driving Pleasure

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JOY has three letters

1 min reading time
Pure, generous, and yet simple in its essence: JOY is that spark hiding around the next corner, waiting to breathe warmth into everyday life, even at the heart of a cold winter. In a collection of short stories, BMW captures the JOY that surrounds us all, found in just three letters.

22 December 2022

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It’s the little things that bring JOY. Discovering the Beautiful Magic Within and allowing it to take over the present. Those unknown wonders passing through our lives, picking the perfect moment to put a smile on our faces. Hearing that familiar sound announcing an impending reunion, reading those words that sweeten your day, or a chance encounter that reminds you of a fond memory. Follow the ultimate electric driving machine – BMW iX – on these enchanting journeys and feel the glow of pure JOY in this festive season.

Electricity consumption 22.7–19.3 in kWh/100km (WLTP)
Electric range367–426 (WLTP) in km
CO2 emissions 0 in g/km

Author: Narges Derakhshan; Art: Lucas Lemuth, Shin Miura, Carolin Wabra; Video: BMW

THE iX

THE iX

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Official data on fuel consumption, CO2 emissions, electric consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the WLTP take into account any optional equipment. For vehicles type-approved after 01.01.2021 only WLTP values officially exist. For more information on the WLTP measurement procedures, see https://www.bmw.co.uk/en/topics/discover/efficientdynamics/bmw-emissions.html.

For more information on the official fuel consumption and official specific CO2 emissions of new passenger cars, see the 'Guide to Fuel Consumption, CO2 Emissions, and Electricity Consumption of New Passenger Cars', which is available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at https://www.dat.de/co2/.

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