#NEXTGen presents Chasing iNEXT – a cutting-edge web series that documents a film team’s mission to uncover the next big thing in e-mobility and the many human stories they encounter on their way.

The web series “Chasing iNEXT” is the centrepiece of this year’s #NEXTGen. With its unique approach to storytelling and distinctly ironic humour, it tells the stories of the humans behind the latest product innovations of the BMW Group in a totally new way. In short: It lets you join the BMW Group on the Road Ahead and inspires you to dive into all the exciting content #NEXTGen has to offer.