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Sheer Driving Pleasure

Electric Future

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The engine of the future will be powered by electricity. And the future starts here and now. We invite you to take a glimpse at the innovations that will define our mobility. In doing so, we span the spectrum from today’s technologies to hydrogen and upcoming technologies. This electric future offers tremendous opportunities for a greener and more sustainable society.

18 April 2023

The BMW journey to the mobility of the future

Audio column

The future of startups in the automotive industry

ELECTRIC MYTHS

A video podcast about electric driving myths

BMW Films: THE CALM

BMW as a driving force for sustainable mobility

A new perspective

BMW x Nikita Gale

“The automobile is always there, it feels almost invisible”

Driven by your cheers

The dawn of an electric era

Goodbye, BMW i3

This love never gets rusty

Norway road trip

Enjoy nature consciously – sustainable travel in the BMW iX

Electrifying sound

How BMW composes the score for electric driving pleasure

Electrifying passengers

Supercar Blondie takes an electric ride with Hans Zimmer

Electric sportiness

Electric Power on the Salzburgring: Testing the BMW i4 M50

City Trip Oslo

Electrifying Sensations

Marvel Studios x BMW

Two Munich Characters in Hollywood

Model Cajsa Wessberg: “Design should reflect identity”

Sustainability

Roderick Pijls: kitesurfing at one with the elements

Electromobility

The best everyday e-car hacks

Two cyclists and the BMW iX go for a test spin

BMW i Design

A family with character

Automotive sensors

The sense organs of driver assistance systems

WHAT TOOK YOU SO LONG?

WHAT’S YOUR REASON NOT TO CHANGE?

Chasing iNEXT

Episode 1: Where is the visionary supercar?

Electric Facts

Join us for a tour of electric facts from around the world