The collaboration between BMW and Coldplay will witness a new highlight. Following the successful hit “Higher Power” synced in the BMW i4 / iX purpose film and the British band’s performance in the virtual world of BMW JOYTOPIA at the IAA Mobility in Munich, BMW will now provide the world’s first ever mobile, rechargeable show battery for the bands upcoming Music Of The Spheres World Tour.
The show battery will provide the necessary electric power during the live performances with more than 40 recyclable car batteries, making the series of concerts more sustainable and one of the greenest tours in music history. The collaboration between BMW and Coldplay sets new benchmarks and could become the blueprint for the entire live industry.
The storage technology for the power supply during the live performances will be provided by partly recycled BMW i3 batteries. The show battery will provide the necessary super low emission, electric power and replace the usual diesel and petrol generators, which will in turn result in a significant reduction of the carbon footprint of all the band’s live performances. It will be recharged using a range of renewable sources including solar installations, a kinetic stadium floor, power bikes and generators powered by Hydrotreated Vegetable Oil. The kinetic stadium floor and the power bikes will harness the collective power of the fans themselves.
“We’re proud to partner with BMW to create the world’s first tourable, rechargeable show battery – which will allow us to power our concerts almost entirely from clean, renewable energy”, says Coldplay’s Chris Martin.“
“A common awareness of sustainability has led during recent years to an intensive, creative co-creation process between the BMW Group and Coldplay,” emphasises Jens Thiemer, Senior Vice President Customer and Brand BMW. “The soundtrack, ‘Higher Power‘, marking the launch of our all-electric models BMW iX and BMW i4, as well as Coldplay’s performance at our virtual world of JOYTOPIA during the IAA Mobility, were the first major highlights of our successful cooperation. With the use of second-life batteries from BMW i3 vehicles we are now helping Coldplay’s world tour become even more sustainable.”
A common awareness of sustainability has led during recent years to an intensive, creative co-creation process between the BMW Group and Coldplay.
Senior Vice President Customer and Brand BMW
Collaborative successes: “Higher Power” and JOYTOPIA
The long-standing collaboration between BMW and Coldplay goes back to the year 2014. Then, the band featuring Chris Martin, Jonny Buckland, Will Champion and Guy Berryman played in front of 1,500 enthusiastic fans, marking the end of their “Ghost Stories Tour” at BMW Welt in Munich – and a new partnership was born.
The campaign for the electric vehicles BMW iX and BMW i4 in June 2021 was the next major success of this collaboration between a brand and a band, and in September 2021, Coldplay also played a role at the IAA Mobility in Munich. Here, the band performed in the newly created JOYTOPIA Metaverse, as a first-ever concert of this type for the band. The musicians’ show could be viewed online for 24 hours and was seen by more than 150,000 people worldwide.
With the latest step in the collaboration, fans all over the world will now be able to follow the band live too, as they set out to show that major tours can indeed be done sustainably.
